Barbie is still going strong on the field workplace nevertheless it’s already taking the subsequent steps. We already heard in regards to the digital release coming in a number of quick weeks—and now, on September 22, it’ll be taking part in on IMAX screens for one week solely in North America. With some brand-new bonus footage too.
“The worldwide enthusiasm for Barbie has been overwhelming, humbling, and deeply shifting,” co-writer and director Greta Gerwig mentioned in an announcement posted by Deadline. “So many Barbie followers went on this journey with us, and we are able to’t thank them sufficient for supporting the movie and sharing their ‘Barbie’ expertise in theaters, throughout social media, and out on the earth. We made Barbie for the large display screen, so it’s a thrill to have the ability to convey it to IMAX, the largest display screen of all. And as a particular because of Barbie followers, we’re excited to share slightly bit extra of our forged and crew’s unimaginable work by including particular new footage we hope audiences will take pleasure in.”
There’s no phrase on how a lot new footage or what particularly it’s (a gag reel? Deleted scenes? Some mixture?) however that, together with seeing the movie on a fair greater display screen, is certain so as to add a number of further {dollars} to its virtually $575 million home take, which already has it as the very best grossing movie of the 12 months.
“For all of us within the exhibition group, it’s been thrilling to observe an unique movie like Barbie turn into an unparalleled crucial and industrial success this summer season,” IMAX CEO Richard Gelfond mentioned. “We’re thrilled to be partnering with Greta and her filmmaking group and our pals at Warner Bros. to ship this particular version of Barbie with never-before-seen footage completely to IMAX audiences around the globe.”
Sounds prefer it’s time to see it once more.
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