Elon Musk is rebranding Twitter to ‘X’ and killing the chicken brand

Elon Musk’s rebrand of Twitter appears to be underway. In a sequence of late-night tweets Saturday, Musk shared that the corporate’s well-known chicken brand and title would quickly be no extra. The corporate, it appears, will merely be generally known as “X.”

“And shortly we will bid adieu to the twitter model and, step by step, all of the birds,” he . He later stated in a Twitter that the Twitter brand can be modified Sunday. “It ought to have been completed a very long time in the past, sorry it took so lengthy,” he stated.

Later that evening, he reportedly emailed staff concerning the change. In response to Platformer’s Musk emailed workers saying the corporate would turn out to be X and that his be aware “was the final electronic mail he’ll ever ship from a Twitter electronic mail handle.”

Twitter did not instantly reply to a request for remark.

It’s lengthy been identified that Musk favors the “X” branding. The banking startup he co-founded in 1999 was known as x.com, and his recently-announced Ai enterprise is known as . And Twitter’s holding firm was rammed to X Corp . Musk has additionally talked about how X would assist Twitter turn out to be an Although Musk has provided few specifics on this imaginative and prescient, many consider he’s referencing apps like WeChat, the preferred app in China that folks use for a bunch of on a regular basis actions, like funds and buying, along with social networking.

Nonetheless, formally abandoning the Twitter model may very well be a dangerous transfer for Musk. The corporate is already going through an that’s resulted in a lack of extra the corporate’s advert income. A rebrand might additional alienate advertisers. On the identical time, Musk could also be betting {that a} new title and identification might assist the corporate shed its ties to its former management and the choices made below them, each of which he has been deeply crucial of.