Nothing, the corporate behind the second-gen, see-through, light-up smartphone that’s generated optimistic consumer evaluations since its debut final month, has introduced a brand new model referred to as CMF by Nothing. In a quarterly community update video, Nothing’s co-founder and CEO, Carl Pei, explains that CMF by Nothing might be targeted on “a brand new vary of merchandise that makes higher design extra accessible.”
Pei doesn’t outright say that the CMF by Nothing model will specialise in low-cost {hardware}, although he does promise to make “good design much more democratic.” Pei additionally says, “Whenever you take a look at the worth phase inside the expertise sector, there simply isn’t loads to get enthusiastic about. Good high quality looks like a false promise.”
CMF by Nothing feels like it’s going to try and flip the narrative—or, at the very least, it markets itself that means. The inaugural product from the brand new model isn’t a smartphone. As a substitute, it’s a pair of earbuds, which appears plucked from the playbook of when Nothing launched its Ear (1) buds earlier than the debut of the Phone (1). A smartwatch can be due out “later this 12 months.”
Pei didn’t reveal way more however stated that extra official particulars could be launched within the coming months. We do know that the 2 manufacturers—Nothing and CMF by Nothing—will share some “widespread DNA,” like being “design-led” and “user-centric.” Nonetheless, Pei additionally took a beat within the video to notice that CMF might be “run by a separate staff” to take care of disparity.
Additionally, whereas Pei didn’t broaden on the place the identify “CMF” comes from, Nothing confirmed that it stands for “coloration, materials, and end” referring to industrial design.
Pei isn’t new to the funds market. Throughout his tenure at OnePlus, the corporate began increasing into the financial system market with its Nord series, which stays one among our top budget phone picks at under $300.
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