Those that run fan accounts on YouTube will quickly must make it clear to viewers their channels usually are not affiliated with the unique artist, creator or model. If it’s not already evident from the channel identify or deal with that they’re working a fan account, they’ll must replace that info. Including “fan account” to the channel description alone received’t lower it. The rule will take impact on August twenty first.
The directive was introduced as a part of broader adjustments to YouTube’s impersonation guidelines. As TechCrunch notes, channels that declare to be fan accounts however as an alternative mimic one other channel and add the identical content material are prohibited, as are channels that seem virtually an identical to a different solely with a minor identify change (reminiscent of including an area). Customers usually are not allowed to touch upon movies whereas pretending to be one other individual, nor can they impersonate an current information channel.
These new tips for fan accounts ought to assist YouTube clamp down on impersonators. “This replace also needs to be sure that viewers received’t be misled by the channels they work together with and comply with, and creators received’t have their identify and likeness used for malicious functions,” a YouTube blog post reads.
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