Twitter proprietor and former CEO Elon Musk has introduced that the social community has a brand new identify. In a change that he’d been alluding to for a while, Twitter is now referred to as X and that is the branding that’s now beginning to take over the corporate’s web site.
Visiting x.com as we speak will redirect you to twitter.com, whereas the acquainted blue chook brand has additionally been changed with what Musk calls an interim X brand. It stays to be seen what the ultimate brand will appear like, however there are absolutely solely so many issues you are able to do with a single-character identify.
What’s in a reputation?
Musk introduced the modifications over the weekend, saying that Twitter customers would quickly “bid adieu to the Twitter model and, steadily, all of the birds.” X is the model that may substitute it, with Twitter already owned by X Holdings. And as a Washington Post report notes, X can be the identify of a cost processing firm that Musk was behind years in the past. That additionally explains him getting access to the presumably well-sought-after x.com internet deal with.
Musk additionally says that tweets will not be referred to as tweets after the transition away from Twitter, one thing that might take a while for individuals to get used to.
Twitter CEO Linda Yaccarino posted a Twitter / X thread saying that “X is the long run state of limitless interactivity,” including that will probably be “centered in audio, video, messaging, funds/banking.” That quote speaks to the center of what Musk needs to do with X particularly. His goal seems to be to show X into an all-in-one app that may work in an identical strategy to WeChat in China. Within the case of WeChat, that platform handles every part Yaccarino talked about in her put up and is the go-to app for a complete nation. Whether or not X can turn into that for the remainder of the world, we’ll have to attend and see.
Whereas Musk is little question happy together with his transition from Twitter to X, not everyone seems to be satisfied. The identify change has already been pilloried on-line, whereas former head of product Ether Crawford on the firm informed Musk that he’s “destroying your individual product or model.” Others pointed to the truth that Twitter was a “universally-recognizable model” and that it’s now being destroyed.
At this level, the transition away from Twitter remains to be underway and the X branding nonetheless has an extended strategy to go. This might become a masterstroke in 5 years’ time, or it might be the start of the tip for a $44 billion firm that may be very actually not sure about its personal identification at a time when rivals are sprouting up left and proper. Instagram’s launch of Threads is an enormous deal so all eyes will likely be on what comes subsequent.
Trending Merchandise
