Juul is requesting FDA approval for an up to date model of its e-cigarette a 12 months after it was compelled to briefly take away its fruity-flavored units from the market. The brand new e-cigarette reportedly has age-verification capabilities and a novel Pod ID chip that can stop shoppers from utilizing counterfeit pods with the machine.
The corporate claimed in its news release that its new next-generation product will present a “technological resolution for 2 public-health issues: bettering adult-smoker switching from flamable cigarettes and limiting underage entry to vapor merchandise.” Juul mentioned that it has had success within the UK the place preliminary analysis confirmed greater than 32% of JUUL2 System customers had switched from flamable to the vape machine inside six months of buying the product.
Juul’s next-generation e-cigarette was already launched in Canada and the UK however has to undergo vital protocols within the U.S. to show that the machine exposes people who smoke to fewer carcinogens than cigarettes.
That is Juul’s first foray again into the general public eye after it nearly went bankrupt in April when it agreed to pay a $462 million settlement to 6 states and Washington, D.C. over claims that its units brought on dependancy in minors. The corporate didn’t admit to any wrongdoing within the settlement, however the states accused Juul of illegally advertising its product to minors, claiming it was much less addictive than cigarettes, and utilizing focused promoting campaigns to enchantment to the youthful demographic.
“Juul’s lies led to a nationwide public well being disaster and put addictive merchandise within the palms of minors who thought they have been doing one thing innocent,” New York Legal professional Basic Letitia James mentioned at a information convention, Reuters reported. “As we speak is one other step ahead in our battle to guard our youngsters from getting hooked on vaping and nicotine,” California Legal professional Basic Rob Bonta added.
Juul pledged it wouldn’t market its merchandise to any client youthful than 35 years previous and mentioned it might restrict what number of pods prospects would be capable to buy in shops and on-line. Age verification is dealt with via a related app.
“Our next-generation vapor platform PMTA is constructed on new know-how that advances public-health targets and compelling science that demonstrates a transparent public-health profit, as required to safe a advertising authorization,” Joe Murillo, Juul’s Chief Regulatory Officer mentioned within the launch. He continued, “We look ahead to participating with FDA all through the evaluation course of whereas we pursue this vital harm-reduction alternative.”
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