In the event you by no means thought that Components 1 and professional golf might go collectively, Netflix begs to vary. The streaming service is alleged to be in talks to livestream its first ever sporting occasion, a celeb golf match that includes F1 drivers {and professional} golfers, in accordance with The Wall Street Journal. It will reportedly function personalities from Full Swing and Drive to Survive, Netflix documentaries that observe F1 drivers and professional golfers. Talks are nonetheless preliminary, in accordance with the WSJ.
A celeb golf occasion can be a low-stakes manner for Netflix to work out a format and clear up any technical points that might happen in future stay sports activities occasions. It famously messed up a livestream of its Love is Blind actuality present, with technical issues inflicting an hour-long outage — although its first stay stream occasion, a Chris Rock comedy particular, went easily.
The corporate might have additionally observed the recognition of golf YouTube channels like Rick Shiels and Bob Does Sports activities. These usually function top-echelon execs like Max Homa taking part in rounds and competing with common gamers, trash speaking and swearing like the remainder of us do whereas taking part in golf. An identical format, with F1 drivers and gamers competing but additionally having enjoyable, might attract informal viewers that might in any other case by no means watch golf — much like Full Swing did.
Netflix has supposedly been exploring stay sports activities streaming for greater than a yr. It beforehand bid for stay US streaming rights to Components 1, however reportedly misplaced out to ESPN. It has additionally supposedly explored bidding on rights for tennis, biking and different lower-profile sports activities.
Earlier this yr, co-CEO Ted Sarandos stated “we aren’t anti-sports, we’re pro-profit,” implying that Netflix would not suppose the prices for sports activities rights make financial sense. On the similar time, he stated the corporate was leaving the chance open. In the meantime, rivals like Amazon Prime Video have streamed stay sports activities for years from leagues together with the NFL, Major League Baseball, ATP, Premiere League and extra.
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